Unconscious Bias in the Travel and Tourism Industry

Purpose: This course is aimed at professionals in the travel industry as well as tourist destination stakeholders. Participants will learn to understand various forms of unconscious biases and will encourage individuals to explore their own prejudices. After obtaining a solid understanding of these concepts, we will discuss common travel biases and the factors which influence tourist decisions. To conclude, participants will have the opportunity to compare common misconceptions with the opposing reality of destinations prior to completing a quiz to assess your learning.
 Learning Objectives:Upon completion of this course, the participant will be able to:Define various types of implicit biases beyond race, gender, and size.Asses your own biases using the IATExplain how unconscious biases effect how tourists select their travel destinationsUnderstand the process in which disproportionate news reporting results in an availability heuristicRevamp your social media to include more meaningful content
 Included: Powerpoint Presentation, Learning Assessment Quiz, Post-Training Activity with Facilitors' Guide